Fair Energy Lead Gen.

How Fair Energy Generated 800M+ Kč in Qualified Pipeline with an 18x Increase in Weekly Leads

The Challenge: Fair Energy, a leading BESS (Battery Energy Storage Systems) provider in the Czech Republic, was generating under 5 leads per month through word-of-mouth and close network referrals. With zero systematic outreach process and an average deal size of $480k+, their growth was entirely dependent on passive lead flow. The sales team had massive capacity but no predictable pipeline to work with.

The Transformation: Rousing AI deployed a hybrid AI-powered lead generation system combining intelligent cold email campaigns, AI voice agents for phone outreach, and unified CRM automation. The system targeted decision-makers in industrial and commercial energy sectors with personalized messaging based on company profiles and energy needs.

Our AI voice agent simultaneously conducted cold calling to increase response rates while capturing detailed context from each interaction. All touch-points were synchronized in a centralized CRM with automated workflows, ensuring the sales team received pre-qualified leads with full conversation context before their first call.

The Results: In just 3 months, Fair Energy experienced an 18x increase in weekly qualified leads from under 5/month to approximately 20/month. 60-80% of these leads converted to sales meetings, proving exceptional lead quality. The system generated over $28.57M in qualified pipeline opportunities while maintaining the $480k+ average deal size. Most importantly, the sales team now focuses on closing deals with pre-qualified, context-rich prospects instead of spending time on manual prospecting. Fair Energy transformed from referral-dependent to a systematic lead generation machine with predictable, scalable pipeline growth.